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Release Plan for “Killing the Immortals”

June 21, 2016 by Jeff Haws Leave a Comment

Planning

With the Release Day for “Killing the Immortals” fast approaching, I’ve had to shift gears lately from focusing on writing/editing to marketing/publicity. For many authors, this is where shit gets real. “I’m an author, not a marketer” has been the cry from many an author when it comes time to get the word out on their books. And, to be fair, it’s not something that comes naturally for a lot of them, particularly those who didn’t grow up in the social media age and are trying to adjust.

Twenty years ago, the barriers to entry for publishing a book were rather high, and most everyone had to go through a traditional publisher to get their book out there. That also meant going through a literary agent, which meant query letters, rejections, and years of waiting, waiting, waiting. It also meant someone was handling the majority of marketing for you. Your publisher came up with a marketing plan, and you showed up where/when needed. Maybe you did a book signing. Maybe you did a speaking engagement, or a newspaper interview. Whatever it was, your publisher probably lined it up for you.

Today, that landscape has changed. Even if you get a publisher, they only handle so much. Almost no publisher is going to take over your Twitter account; that’s on you. And if you’re self published, you’re everything. I’ve got to not only do it all, but plan it all too. [Read more…] about Release Plan for “Killing the Immortals”

Filed Under: Blog, Marketing, Personal, Publishing, Selling Tagged With: book, Marketing, media, Planning, PR, publicity, release, social

3 Reasons to Join the Curiouser Author Society

June 14, 2016 by Jeff Haws Leave a Comment

Team

Writing can be a pretty solitary pursuit. Most people are solo authors on their manuscripts. Most will bring in help at the tail end of the project; some may even solicit some advice over the course of the project. But, for the most part, the story is being pulled from some deep, dark part of your brain. Well, mine is deep and dark. Yours might be sunny and bright. Don’t let Negative Nancy here tell you how your pretty little brain should work.

But the process doesn’t have to be as solitary (and whiskey-fueled) as many make it out to be. While you may or may not get explicit help during the course of writing a story, having the support of others — knowing there are people going through the same problems you are, and that are rooting for you to succeed too — can be a great motivating factor toward getting to the finish line. One such option for that support is the Curiouser Author Society, a pay spinoff from Shayla Raquel’s Curiouser Editing site that can provide lots of editing services for your book. The Society is more of a general help site, with an e-newsletter and a (private) Facebook page where the members can interact with Shayla and each other, getting questions answered, offering advice, critiques, and bad jokes (mostly by me).

After several weeks of trying out the Society, I thought it could be worthwhile for more authors to give it a shot. Here are three reasons you might want to consider joining: [Read more…] about 3 Reasons to Join the Curiouser Author Society

Filed Under: Blog, Criticism, Marketing

3 Lessons From Editing My First Novel

May 31, 2016 by Jeff Haws Leave a Comment

Lessons 2

Last week, I finally finished the chief revisions on “Killing the Immortals,” nearly four months after I wrote the last words of the rough draft. I have no idea if “Six weeks to write and four months for editing” will be a common occurrence for me (It is my first book, so my experience level is a tad low), but that’s how this one went. So, here we are now, getting near the end, and I’m sort of in reflecting mode on how it’s all gone.

I’ve learned a lot during the past four months about my own writing (I use the word “just” way too damn much) and what’s effective for me when it comes to evaluating what I wrote. It’s not easy to step back from a personal project of this sort of length (88K words), that you put so much work into, and evaluate it fairly, in a way that allows you to actually see the warts, recognize them, root them out, and smash them into a million pieces.

Here are the three biggest lessons I’ve taken away from going through the four-month editing gauntlet with this book: [Read more…] about 3 Lessons From Editing My First Novel

Filed Under: Blog, Editing, Process Tagged With: editing, organization, patience, process, Revisions

Join the “Killing the Immortals” Launch Team

May 25, 2016 by Jeff Haws Leave a Comment

KTI banner

(NOTE: Signups for the Launch Team are closed. But I’ll leave this post up for the fun of it anyway)

As I’m getting closer every day to publishing this little book of mine, I’m also getting closer to asking for a bit of help. I’ve been handling the marketing and promotion of “Killing the Immortals” on my own since December, but there are some aspects of spreading the word about my book that I can’t do on my own (for some reason, Amazon won’t let me give a glowing review to my own book … Go figure). That’s where you — if you want to, anyway — come in.

I’m putting together the “Killing the Immortals” Book Launch Team, and it’d be great if you want to play a part. “What the hell is a Book Launch Team?” you ask? Well, I’m glad you did. The answer is: Well, they vary a bit. Some are very large, and some are small. The author may ask a number of tasks from you, or may ask very little. Luckily for you, I’m not asking much. And you get free stuff! So, the real question is, why wouldn’t you do it? Right? Yeah, I thought so.

Here’s a quick plot summary of the book: [Read more…] about Join the “Killing the Immortals” Launch Team

Filed Under: Blog, books, Marketing, Publishing Tagged With: Launch team, Marketing, self publishing, sign up

Don’t Fall For These Twitter Distractions

May 24, 2016 by Jeff Haws 3 Comments

Twitter 2

In trawling the interwebz yesterday, I ran across a post at the Self Publishing Advice blog by a Swedish indie author named Anna Belfrage discussing whether or not Twitter can be effective as a marketing tool for self-published authors. And, while I’m certainly a novice — considering I haven’t actually published a book yet, “novice” might even be kind — at self publishing, Anna is an admitted novice at Twitter. So, while I can’t say for sure whether Twitter is necessarily effective at marketing self-published books in particular, I can say it’s been an effective tool in marketing for my past two jobs (Yes, I’m a social/content marketer by day, aspiring author by night/weekend, much like a super hero), and I’m fairly confident I can make it work for me in the author world too.

Now, to her credit, Anna does admit to her inexperience with the medium, and she does acknowledge that Twitter helped somewhat, and could probably help more as she grows her following/becomes more comfortable with using it. But you don’t see much of that unless you read to the end, and I’m afraid there’s a decent bit of not-very-good advice and implied advice earlier in the piece. I wanted to address a bit of it here: [Read more…] about Don’t Fall For These Twitter Distractions

Filed Under: Blog, Marketing, Selling, Social Media Tagged With: author, content marketing, social marketing, social media, Twitter

Your First Look at the Cover for My Novel

May 17, 2016 by Jeff Haws 4 Comments

almost-there-sign

I’d imagine few things make the whole “I’m going to publish a book” thing feel more real than the day you receive your book’s cover from the designer. It’s one of those moments where it starts to come to life, where you see the first artistic vision of the world you created with words.

That’s the step I’ve reached. I’ve been running through some options with my designer, along with a revision or two, and now I’m ready to reveal the cover for my first novel. Take a look below. [Read more…] about Your First Look at the Cover for My Novel

Filed Under: Blog, books, Cover, Publishing Tagged With: art, book, cover, progress, visuals

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